How big is the Super Bowl halftime show?
Pretty big. This year, the show, in which the Red Hot Chili Peppers and Bruno Mars performed, drew 115.3 million viewers, the Wall Street Journal reported. That was a few million more than the game itself. Now you know why the National Football League doesn’t pay halftime acts.
Now the NFL has added a new demand, the Journal reports. Apparently the performers under consideration for next year’s Super Bowl, outside Phoenix, are being asked to pay the league to play. Those artists are Coldplay, Katy Perry and Rihanna. Maybe a portion of the proceeds of their income immediately after the Super Bowl? Or maybe some other kind of contribution?
The pay-to-play suggestion got a chilly reception, the Journal said.
Yes, we bet it did. And we also bet that the artists and their representatives will think about a venue that draws twice as many viewers as the Academy Awards and three times the Grammys. Then they’ll say, well, exactly what kind of contribution is the league talking about.