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Purdue fights use of name in movie

– Purdue University officials are asking their legal counsel to look into a new movie that makes frequent references to the school despite its refusal to grant permission to use official trademarks and logos.

“Let’s Be Cops” follows the exploits of a former Purdue quarterback and his best friend, a struggling video game designer, as they pick up women, chase naked intruders and take on Russian crime lords.

The Journal & Courier reported that 20th Century Fox approached the school in May 2013 with a request to use official trademarks and logos. After reviewing the script, which includes a scene in which an overweight, naked trespasser falls onto a Purdue grad’s face, the verdict was a resounding no.

“Purdue simply made a decision that it did not want to become formally involved with this film, given its understanding of the project at the time,” Purdue spokeswoman Liz Evans said.

Instead, “Let’s Be Cops” uses off-brand Purdue lettering and never mentions the full name “Purdue University.”

Purdue officials say the flim probably shouldn’t mention the school at all.

Wilson said the university receives 10 to 15 requests each year to have its name used in movies and television shows. Most are for educational or documentary programs, but a few typically are for dramatic features.

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