LAS VEGAS – Las Vegas tourism officials want the LGBT community to know that they and their money are more than welcome in Sin City, even if they can’t get married there.
The city’s tourism authority launched its first mainstream TV campaign this spring aimed at the LGBT community. The first gay nightclub inside a Las Vegas Strip casino opened up this summer, and visitors can now choose from two different gay pool parties each weekend.
The efforts have landed the city among the top destinations for gay travelers, who researchers say are more likely to be childless and tend to have more disposable income than the average tourist.
But some fear that Nevada’s constitutional ban on same-sex marriage is holding Las Vegas back from reaching its true potential as a wedding destination.