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Associated PressApple CEO Tim Cook has been raising hopes among investors that Apple is poised to create a new product category for the first time since the iPad’s release four years ago.

Apple stock hits new high

Market value cracks $604 billion amid renewed faith

SAN FRANCISCO – Apple’s stock touched a new high Wednesday, reflecting investors’ renewed faith in CEO Tim Cook’s ability to outwit the competition and expand the technological hit factory built by the late Steve Jobs.

The milestone represents a dra­ma­tic turnaround in sentiment since Apple’s shares reached its pre­vious split-adjusted peak of $100.72 in September 2012. After hitting $101.09 Wednesday af­ter­noon, shares slipped back to $100.87, still up by 34 cents for the session. That gave Apple a market value of $604 billion – by far more than any other publicly held company.

Apple’s stock had fallen to a split-adjusted $55.01 in April 2013 to wipe out about $300 billion in shareholder wealth amid worries that the Cupertino, California, com­pa­ny had run out of ideas without Jobs as its mastermind. 

The anxiety escalated as sales of iPhones and iPads slowed amid the growing popularity of less expensive smartphones and tablet computers made by Samsung Electronics and other rivals relying on Google’s free Android software.

Now, there are signs that Samsung’s devices are losing momen­tum while Apple prepares to release the next version of its iPhone this fall and investors wait for Cook to deliver on his promise to in­tro­duce a product that will open up new opportunities.

The breakthrough is widely ex­pect­ed to be a smartwatch that will include sensors to help people monitor their health.

Hewing to its secretive ways, Ap­ple hasn’t provided details about its upcoming products.

Cook, though, has been raising hopes that Apple is poised to create a new product category for the first time since the iPad’s release four years ago. 

“We’ve got some great things that we’re working on that I’m very, very proud of and very, very excited about,” he told analysts in April.

Anticipation for the next iPhone already is running even higher than the usual frenetic buildup. The device is expected to feature a display screen of at least 4.7 inches, an upgrade likely to spur many Apple fans to scrap their old models for a more spacious version. 

Apple’s stock hit its previous high the last time the company increased the iPhone’s screen size in 2012, going from 3.5 inches to 4 inches that time.

Analysts are also enthused about Apple’s efforts to immerse its devices and services even more deeply into people’s lives by creating a system that syncs the iPhone with display screens in autos and implanting a health-tracking system in the next version of its mobile software due out this fall. The new software, called iOS 8, could al­so work with a smartwatch if Ap­ple does release one.

Apple’s stock has bounced back with the help of some financial en­gi­neering, too. The company’s board voted in April to spend an ad­di­tional $30 billion buying back Ap­ple’s stock and approved an unusual 7-for-1 stock split.

The split, completed last month, was Apple’s first in nine years.

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