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Motor Racing

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National Guard to end NASCAR, IndyCar sponsorship

CHARLOTTE, N.C. – The National Guard is ending its sponsorship of both NASCAR’s most popular driver and one of the most recognizable names in IndyCar.

It’s not clear when the guard is leaving motorsports. It said in a Wednesday statement on its website that its contracts to sponsor Dale Earnhardt Jr. in NASCAR and Graham Rahal in IndyCar run through the end of the year. Typically, government contracts are reviewed annually.

But Hendrick Motorsports said in a statement it has a contract with the guard through 2015.

“We have not been approached by the guard about potential changes and plan to honor our current agreement,” the team said.

Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing, said he learned of the guard’s decision on Wednesday. He called it disappointing news “given the significant incremental brand exposure we have worked to produce for the National Guard in our first season together, including various off-track marketing and advertising programs focused on supporting the mission set forth.”

The guard said it spent $32 million on its NASCAR sponsorship and $12 million on its IndyCar sponsorship this year, and noted that “sports sponsorships have played an important role in helping the guard build strong brand awareness.”

But the guard statement said its sponsorship contracts in NASCAR and IndyCar “are set to expire at the end of the current season.”

“Significantly constrained resources and the likelihood of further reductions in the future call for more innovative and cost-effective ways of doing business,” Maj. Gen. Judd H. Lyons, acting director of the Army National Guard, said in the statement.

Military funding has come under increased scrutiny in Congress. Sen. Claire McCaskill of Missouri has called the sponsorship “wasting a bunch of money on a very expensive sports sponsorship.”

A spokesman for McCaskill noted Thursday the guard had followed the Army, Navy, Marine Corps, and Coast Guard in all ending motorsports sponsorships.

“Claire is a NASCAR fan, and loves the National Guard – but spending tens of millions of taxpayer dollars on a recruitment program that signed up zero recruits, and that has been abandoned by the other service branches as ineffective, just makes no sense,” spokesman John LaBombard said.

The guard announcement comes just two weeks after Earnhardt and Rahal visited Indiana National Guard troops at Camp Atterbury.

A USA Today report earlier this year showed that data provided to the newspaper showed $26.5 million in NASCAR sponsorship in 2012 failed to land a single new soldier.

The guard said in its statement that motorsports is not the only marketing arena to suffer under reduced budgets.

“Since 2012, the Army Guard has reduced sports sponsorships from six – including professional fishing and motorcycle racing – to just the NASCAR and IndyCar sponsorships,” the statement said. “In fiscal year 2015, the Army Guard’s marketing budget is expected to be about half of what it was just three years ago in fiscal year 2012.”

The guard has been with Earnhardt since 2008, when he joined Hendrick Motorsports. NASCAR’s most popular driver has won three races this year – including Sunday at Pocono when the guard was on the No. 88 and his uniform as his primary sponsor – and is second in the Sprint Cup standings.

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