Michele Roberts has watched basketball for as long as she can remember. It was an easy choice growing up in a home with one TV and two older brothers.
When she saw an interview last year with an NBA player and noticed how passionately he talked about trying to improve his embattled union, she wanted to be more than a fan. She wanted to be involved.
That got her started toward becoming the first woman to lead a North American pro sports union.
Roberts was elected early Tuesday morning as executive director of the National Basketball Players Association, and the Washington trial lawyer is eager to provide the leadership it needs after a few difficult years.
They were looking for, not a man, not a woman, they were looking for a personality, Roberts said in a phone interview. I think I’m that personality and I intend to be what I have been in my entire practice, singularly devoted to this union. And that’s what they were looking for.
Someone, whether it be a boy or a girl, who understood that this was their union, and they intended to run it, and they were looking for someone who appreciated that and was not going to deviate from that.
Roberts received 32 of 36 votes at a meeting of players in Las Vegas, defeating tech industry CEO Dean Garfield and Dallas Mavericks CEO Terdema Ussery in the final vote.
It capped a long process to replace Billy Hunter, who was ousted in February 2013. Roberts was one of the finalists initially offered to the rank-and-file during All-Star weekend in February, but the process was re-opened under another search committee at the urging of some players and agents.
More than 100 players reconvened in Las Vegas this week, and after some tense moments, Roberts emerged as the winner.
The search to replace Hunter, who led the NBPA from 1996 until a review of the union was critical of his business practices, leaves players with less than two years to prepare for the next potential collective bargaining talks. Either the union or the league can opt out of the current agreement in 2017.
League revenues are on the rise, a new TV contract is set to be negotiated in 2016 and franchise valuations are skyrocketing.
As far as I’m concerned, preparations for CBA negotiations started yesterday, Roberts said. It’s at the top of my list of things that I’ve been instructed to begin the process of preparing for, and sure it’s a lot to do, but I’ve never been shy about hard work and long hours, so we’ll get it done. We’ll be ready.
NBA Commissioner Adam Silver congratulated Roberts in a statement, saying he looked forward to working with her to ensure the continued health and growth of our game.
The partnership between our players and teams is the backbone of the league, and we are eager to continue working with the Players Association to build this relationship, Silver said.