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Business spotlight

Northern Apex aims to serve new industries

Rachel Von | The Journal Gazette
The white scanners read the RFID tags in the brown boxes at Northern Apex, 14220 Plank Street. The company provides radio frequency identification components and software.

Northern Apex Corp.

Address: 14220 Plank St.

At a glance: Provider of radio frequency identification components, software and support for various industries

Employees: 39

Annual revenue: Declined to disclose

When was the company founded: 1994

Biggest accomplishment in the past 12 months: The company’s wood product manufacturing business has grown. Kevin Knuth, business solutions specialist, said officials are expecting that segment to double over the next five years.

What was your biggest mistake in operating this business: Not focusing on core markets sooner. The company is determined to make life sciences, manufacturing, armory and the retail supply chain pivotal targets.

What are the key challenges facing your business or industry: Misconceptions about the company’s technology. It is often confused with barcode tracking, but it does more than that. For instance, Northern Apex’s equipment allows customers to keep track of specific information on every box going by on a conveyer.

What is your strategy for staying ahead of your competition: Being able to provide radio frequency identification equipment and its supporting services, custom hardware and software. The business has an exclusive radio frequency tag that enables the company to record equipment or parts throughout the manufacturing process and it even track individual items inside a box or warehouse.

What resources have you found most helpful in running a business: Having four sister companies that can provide goods and services, such as automated machinery.

What are your growth projections for the next five years: 30 percent growth in sales

What is one thing about your business that people might not be aware of: The company provides custom hardware, software and turnkey solutions.

If you weren’t running this business, what would you be doing: Knuth said he would work for an animal shelter or something dealing with the care of animals.

Source: Kevin Knuth, business solutions specialist Compiled by Paul Wyche of The Journal Gazette Business Spotlight profiles small businesses that are at least three years old and have 100 or fewer employees. To recommend a business, email the name of the company and the name and phone number of a contact person to or fax to 461-8893.