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Associated Press
Credit cards that use microchip technology instead of black magnetic strips are already common in Canada, Mexico and most of Western Europe. This one is in Germany.

New push for chip cards

Data breaches spur Visa, MasterCard to urge tech upgrade

– Visa and MasterCard are renewing a push to speed the adoption of microchips into U.S. credit and debit cards in the wake of recent high-profile data breaches, including this week’s revelation that hackers stole consumer data from eBay’s computer systems.

Card processing companies argue that a move away from the black magnetic strips on the backs of credit cards would eliminate a substantial amount of U.S. credit card fraud. They say it’s time to offer U.S. consumers the greater protections microchips provide by joining Canada, Mexico and most of Western Europe in using cards with the more advanced technology.

Chips aren’t perfect, said Carolyn Balfany, MasterCard’s group head for U.S. product delivery, but the extra barrier they present is one of the reasons criminals often choose to target U.S.-issued cards, whose magnetic strips are easy to replicate.

“Typically, fraudsters are going to go to the path of least resistance,” Balfany said.

The chip technology hasn’t been adopted in the U.S. because of costs and disputes over how the network would operate.

Retailers have long balked at paying for new cash registers and back office systems to handle the new cards. Retailers, card issuers and processors have clashed over which processing networks will get access to the new system and whether to stick with a signature-based system or move to one that requires a personal identification number instead.

These technical decisions affect how much retailers and customers have to pay – and how much credit card issuers make – each time a card is used.

The disputes have now largely been resolved. And the epic breach of Target’s computer systems in December, which involved the theft of 40 million debit and credit card numbers, along with smaller breaches at companies such as Neiman Marcus and Michaels, helped garner support for chip-based cards among retailers who were previously put off by the costs.

Chip cards are safer, argue supporters, because unlike magnetic strip cards that transfer a credit card number when they are swiped at a point-of-sale terminal, chip cards use a one-time code that moves between the chip and the retailer’s register. The result is a transfer of data that is useless to anyone except the parties involved.

Chip cards, say experts, are also nearly impossible to copy.

For its part, Target is accelerating its $100 million plan to roll out chip-based credit card technology in its nearly 1,800 stores.

New payment terminals will appear in stores by September, six months ahead of schedule. Last month, the retailer announced that it will team up with MasterCard to issue branded Target payment cards equipped with chip technology early in 2015. The move will make Target the first major U.S. retailer with its own branded chip-based cards.

Even so, the protections chips provide go only so far, according to opponents who note that chips don’t prevent fraud in online transactions, where consumers often enter credit card numbers into online forms. Some opponents also point to other technologies, such as point-to-point encryption, as better long-term solutions.

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