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Jet magazine going digital

– Jet magazine, which first hit newsstands at the dawn of the civil rights movement, is ceasing regular print publication and transforming into a digital magazine app.

Johnson Publishing Co., which owns Jet along with Ebony magazine, says the switch will occur at the end of June.

The Chicago-based company says the move is a proactive effort to adapt to its readers’ growing desires for quicker and easier access to information.

Jet, conceived by Johnson Publishing founder John Johnson as a newsweekly digest for blacks, was founded in November 1951. It currently publishes every three weeks.

Linda Johnson Rice, chairwoman of Johnson Publishing, said her father named the publication Jet, because he believed everything in the world had begun to move faster than before, and there was more news and less time to read it.

“He could not have spoken more relevant words today,” Rice said in a statement. “We are not saying goodbye to Jet, we are embracing the future as my father did in 1951 and taking it to the next level.”

The new weekly digital magazine app will include video interviews and other digital elements. Breaking news will be updated daily and the company will publish an annual special print edition.

The app will be available for all smartphone and tablet platforms. It will feature entertainment news, along with coverage of politics, pop culture and social issues that affect blacks.

According to its website, Jet is the No. 3 magazine in the African-American market and has about 720,000 subscribers.

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