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Subway’s new flah-TEE-zah generates buzz

– It’s part flatbread, but also part pizza. So Subway naturally called its latest offering the “Flatizza.”

Since the pizzalike creation made its national debut last month, its inelegant combination name has provoked a good deal of snickering. As NPR put it in a satirical column, the name is “embarrassing to say when you have to order one.” Others are simply stumped over how to pronounce it.

“It’s flah-TEE-zah,” explained Tony Pace, Subway’s chief marketing officer, in a phone interview. Later in the conversation, he adopted a caricature of an Italian accent when saying it and punctuated the word by making a sound as if he were kissing his fingers.

“Mwah!”

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