FORT WAYNE – The ice is the same, only the name has changed.
Canlan’s ice sports complex at 3869 Ice Way is being christened the SportONE/Parkview Icehouse, officials announced Friday.
Ortho NorthEast, popularly known as ONE, and Parkview Health reached a sponsorship agreement with Canlan Ice Sports Corp. for naming rights to the facility that was known as the Lutheran Health SportsCenter until earlier this month.
Canlan Ice Sports Corp. is the largest private-sector owner and operator of recreational ice sports facilities in North America, with 20 sites in the United States and Canada. The facilities boast 62 surfaces, including ice rinks and indoor soccer fields.
Canlan Ice Sports Corp. is listed on the Toronto Stock Exchange under the symbol “ICE.”
The Canlan-managed facility off Fernhill Avenue between Wells and Lima opened in April 2010 and adopted the Lutheran Health SportsCenter name six months later.
The deal for naming rights was a 10-year agreement, but both parties reached a mutual agreement to discontinue that association early, Lutheran spokesman Geoff Thomas said on March 11.
Parkview, a nonprofit health care provider, also pays for naming rights to the TinCaps baseball field. Announced in September 2008, the deal is $3 million over 10 years.
Like the Harrison Square ballpark, the ice skating complex also fits the organization’s goals, said Julie Fleck, Parkview Ortho Hospital’s chief operating officer.
“The facility is designed to host a number of activities that promote health and well-being. Parkview and ONE are committed to supporting competitive and recreational sports as a way for members of our community to stay active,” she said in a statement.
Dr. Alan McGee, Ortho NorthEast, said the ice skating complex has had a positive effect on the community in the four years since it opened.
“It’s also played an important role in driving our local economy, helping to attract dollars through hosting tournaments and other activities,” he said in a statement. “It is a good fit for ONE and Parkview to step in and help to support the facility when the opportunity recently became available.”
Shari Lichterman, Canlan’s vice president of Eastern Operations, said the Canadian company is excited to attract the new sponsor.
“This agreement provides the support from a strong community partner and ensures that our successful facility will continue to benefit the Fort Wayne and surrounding area,” she said in a statement.
The icehouse, which includes a full-service restaurant and banquet center, offers ice skating and hockey programs for all ages and experience levels.
For more information, visit www.icesports.com/fortwayne.