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Samuel Hoffman | The Journal Gazette
Canlan Ice Sports at 3869 Ice Way is looking for a new naming-rights partner.

Canlan Ice complex looking for new name

Naming-rights deal with Lutheran Health ending

– The ice complex formerly known as the Lutheran Health SportsCenter will have a new name.

And for the right price, it can be your name.

Officials from Lutheran Health Network and Canlan Ice Sports announced Tuesday that the agreement to give Lutheran naming rights for the ice complex, 3869 Ice Way, was ending. By the end of the week, the rinks will revert to their original name, Canlan Ice Sports – Fort Wayne.

Canada-based Canlan Ice Sports Corp. is the largest private-sector owner and operator of recreational ice sports facilities in North America, with 20 sites in the United States and Canada. The Canlan-managed facility off Fernhill Avenue between Wells and Lima opened in April 2010 and adopted the Lutheran Health SportsCenter name six months later.

Lutheran spokesman Geoff Thomas said the deal for naming rights was a 10-year agreement, “but both parties reached a mutual agreement to discontinue that association early.” Thomas did not respond to other questions about the change, but in a September story about Memorial Coliseum officials shopping the naming rights to the arena inside the Coliseum complex, Thomas said the purchase “fails to mesh with our priority to deliver quality health care while being good stewards of health care resources.”

In a statement, Thomas said the relationship with Canlan had been a positive one. “While we continue to support the programs offered at the facility, LHN has decided to explore other opportunities to further its ongoing objective to promote wellness and help increase physical activity throughout the region,” he said.

Shari Lichterman, vice president of eastern operations for Canlan Ice Sports, said the company has already initiated a search for a new naming-rights partner.

“LHN helped us build a good foundation for long-term growth,” Lichterman said. “We look forward to capitalizing on that momentum.”

dstockman@jg.net

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