Two years after launching its Infinite line of digital comics, Marvel Entertainment said it intends to expand the line’s offerings with its first all-ages titles as it moves to attract younger readers.
Announced Sunday at the annual South by Southwest festival in Austin, Texas, Marvel editor-in-chief Axel Alonso and Kristin Vincent, the vice president of its digital products, called the new Marvel Universe Ultimate Spider-Man digital title the publisher’s first for kids in the Infinite format.
By taking tales from the television series of the same name, the publisher hopes the digital comics will find an audience in kids who are more used to reading on a tablet than traditional paper.
The story telling just lends itself naturally to a tablet. Images replace the other images, she said, adding that while it’s not animation, the pages and story are bright, vivid and redolent of what kids see on television.
Like the ongoing TV series on Disney XD, the Infinite series will focus on Peter Parker and his adventures as Spider-Man. It will also feature other teenage heroes, too, including Iron Fist, Power Man, White Tiger and Nova, Alonso said.