INDIANAPOLIS – Nearly 70,000 people are expected to descend on downtown Indianapolis in late April for the National Rifle Associations annual convention. But determining how best to market the city to those visitors has been a challenge for tourism leaders whove hosted everything from the Indianapolis 500 and Gen Con to the Super Bowl.
We know (the NRA) is a very large group with enormous purchasing power, but Im not sure its been determined exactly where theyll spend their money when theyre in town, Visit Indy CEO Leonard Hoops told the Indianapolis Business Journal. We think youll see a broad range of spending habits.
The gun-loving organization thats gathering at the Indiana Convention Center April 25-27 has never held its show in Indianapolis, and it tends to stay quiet about its demographics.
That has many in the city playing a guessing game as they try to determine what will best entice visitors to part with their cash.
Tourism officials have studied past NRA conventions, but that will only help a little. The makeup and size of the crowd are typically influenced by issues within the NRA and nationally, especially if theres a move afoot to restrict gun ownership.
Last years convention in Texas came amid a resulting national debate about gun-control laws that intensified after the December 2012 shootings at Sandy Hook Elementary School in Connecticut. The 2013 event drew a record crowd of 86,228, up 15 percent from 2012.
Attendance in Indianapolis is expected to be lower, but the event is still expected to bring in $55.4 million. This is the type of show that almost any city with the capabilities to host it would clamor for, said Jonathan Day, a professor of hospitality at Purdue University. Intense competition is an understatement.
Indianapolis leaders spent about a decade working to land the convention despite the groups critics.
City officials say they are prepared for the possibility of demonstrators surrounding the convention center.