MENLO PARK, Calif. – You don’t have to be just male or female on Facebook anymore. The social media giant has added a customizable option with about 50 different terms people can use to identify their gender as well as three preferred pronoun choices: him, her or them.
Facebook said the changes initially cover the company’s 159 million monthly users in the U.S. and are aimed at giving people more choices in how they describe themselves, such as androgynous, bi-gender, intersex, gender fluid or transsexual.
There’s going to be a lot of people for whom this is going to mean nothing, but for the few it does impact, it means the world, said Facebook software engineer Brielle Harrison, who worked on the project and is herself undergoing gender transformation, from male to female.
On Thursday, while watchdogging the software for any problems, she said she was also changing her Facebook identity from Female to TransWoman.
All too often, transgender people like myself and other gender-nonconforming people are given this binary option: Do you want to be male or female? What is your gender? And it’s kind of disheartening, because none of those let us tell others who we really are, she said.
This really changes that, and for the first time, I get to go to the site and specify to all the people I know what my gender is.
Facebook, which has 1.23 billion active monthly users around the world, also allows them to keep their gender identity private and will continue to do so.
The Williams Institute, a think tank based at the University of California, Los Angeles, estimates there are at least 700,000 individuals in the U.S. who identify as transgender, an umbrella term that includes people who live as a gender different from the one assigned to them at birth.
The move by Facebook represents a basic and a yet significant form of recognition of the nation’s growing transgender rights movement, which has been spurred by veteran activists and young people who identify as transgender at younger ages.
The Human Rights Campaign last year found that 10 percent of the 10,000 lesbian, gay, bisexual transgender youths it surveyed used other or wrote in their own gender terms.
The change to the gender selection option is seen as a major step toward acceptance for people who don’t self-identify as male or female, but the high-profile development seemed senseless to those who believe in two genders, no more.
In the past decade, the transgender movement has become much more organized and outspoken, demanding the kind of civil rights and respect already sought by gay activists. During this time, the transgender umbrella has been growing well beyond transsexuals to encompass a wide variety of gender identities.
The move by Facebook came after years of lobbying from users, some who started Facebook pages to petition for the change. Google+ offers male, female and other as choices, but transgender advocates said Facebook’s many specific options puts the platform well ahead of any other online community. About 1 percent of Google+ users identify as other.
I love that I can choose Gender Neutral, said Debon Garrigues of Asheville, N.C., who is making a transition from female to male. I’m going to change it immediately.
At this point, Facebook targets advertising according to male or female genders. For those who change to something neutral, ads will be targeted based on the pronoun they select for themselves.
Unlike getting engaged or married, changing gender is not registered as a life event on the site and won’t post on timelines. Therefore, Facebook said advertisers cannot target ads to those who declare themselves transgender or recently changed their gender.
Users also can select neither or other and separately indicate whether they want to be referred to as he, she or they.
Facebook came up with its range of terms after consulting with leading gay and transgender activists, and the company plans to continue working with them. Facebook started the options in the U.S. and plans to take it global after working with activists abroad to come up with terms appropriate in other countries.