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Briefs

Yogurt firm can’t be ‘Greek’ in UK

It’s not all Greek to yogurt-makers.

A British court has ruled that Chobani, the company leading the burgeoning Greek yogurt market in the U.S., cannot label its products “Greek” in the U.K. because they are made in America.

Chobani said Wednesday it was disappointed with the ruling, but added that “the fight is not over” and it would continue the legal battle.

The court case was brought by Chobani’s rival Fage, a Greek company, soon after New York-based Chobani launched its products in the U.K. in 2012. Fage has dominated sales Britain under the “Total” brand for decades.

A judge ruled last year that Chobani’s Greek yogurt label misled British customers, agreeing with Fage that products labeled Greek yogurt – which is made by straining off the whey to achieve a thick and creamy texture – have to be made in Greece.

Chobani appealed that decision, but a panel of three judges at the Court of Appeal dismissed it Jan. 28. The company said it would appeal again, this time to the Supreme Court.

CEOs seek better Web access in classrooms

The top officers at more than 40 companies are asking the Federal Communications Commission to act quickly to help get more high-speed Internet into America’s classrooms.

The FCC is weighing changes to a program called E-rate that provides discounts to help schools with telecommunications and Internet access.

In his State of the Union address, President Barack Obama reiterated his goal of getting fast Internet into nearly every school in four years.

A copy of the letter was released by the nonprofit group EducationSuperHighway. It was signed by the chief officers of companies such as Abercrombie & Fitch, Netflix and Shutterfly and encourages the FCC to “boldly act.”

Procter & Gamble launch new toothpaste flavors

Procter & Gamble said Tuesday it is launching a line of Crest toothpastes called “Be” featuring nontraditional flavors including Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest.

The new line comes as Procter & Gamble turns toward new product innovation to spur growth. The world’s largest consumer products maker, which makes products ranging from Tide detergent to Gillette Razors, said last month its net income fell 16 percent.

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