NEW YORK – Cheerios is bringing back an interracial family to star in its Super Bowl ad.
They were featured in an ad last year that made headlines after it sparked ugly comments online. But the negative remarks were followed by an outpouring of support for the fictional family made up of a black dad, white mom and their young daughter.
General Mills, which owns Cheerios, said at the time that it cast the actors to reflect the changing U.S. population. Despite the controversy, the Minneapolis-based company continued running the ad for several months as planned.