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Courtesy Indiana Economic Development Corp.

State pitches itself to New York at Super Bowl time

Indiana's economic development officials are again targeting New Yorkers with a pitch for the Hoosier state.

The Indiana Economic Development Corp. spent $60,000 to buy a full-page ad that will run Sunday in the New York Times' business section in New York, New Jersey and Connecticut. The text reads: "New York: If you can make it there, you can make a lot more of it here. Indiana: A state that works."

State officials have also paid $20,000 for digital billboard ads that will run in six high-traffic locations near MetLife Stadium for about two weeks leading up to Super Bowl XLVIII. Both expenditures are being covered by private donations, spokeswoman Katelyn Hancock said.

Last year, the state paid $65,000 to flash its message in 15-second spots on a digital billboard twice each hour in Times Square from mid-August through the end of 2013. To date, the 9-month-old campaign's website, AStateThatWorks.com, has had more than 110,000 visitors, officials said today.

sslater@jg.net

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