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Irish Insights


Notre Dame makes switch to Under Armour

Notre Dame will have a new company outfitting its athletes.

Irish athletic director Jack Swarbrick announced at a Tuesday news conference that the university will switch to Under Armour as its apparel supplier for all 26 of the school's teams.

"By any measure, it is the largest deal of its kind in the history of collegiate athletics," Swarbrick said.

Swarbrick declined to disclose the exact financial terms of the 10-year deal with Under Armour that begins July 1. He did say the agreement has a unique feature in that Notre Dame has an option to take Under Armour stock as a portion of its payment.

Under Armour will also include Notre Dame in its global marketing campaigns, social media initiatives, in-store promotions and grassroots activations

The deal does not include Under Armour signage to be placed in Notre Dame's athletic facilities.

"This is a pinch-me moment for me," said Under Armour CEO Kevin Plank, who also said the company will not make radical changes to the Irish's football uniforms.

"We're looking for clean, bold and consistent look. I think there is a great history of that here already. I don't think we have to do anything out there."

Notre Dame's apparel had been supplied by adidas since 1997. The German company signed a 10-year deal with the university in 2005 that expires after this school year.

The Irish had been adidas' No. 1 priority, until the company started providing shoes and apparel for Michigan in 2008. The Wolverines deal with adidas was thought to be the largest deal in college at a reported $8.2 million per year.

Swarbrick said he expects the deal with Under Armour to allow Notre Dame to help develop future technology to enhance performance.

"We want Notre Dame, our coaches, our student-athletes to be an Under Armour laboratory, a proving ground for new technology," Swarbrick said.