You choose, we deliver
If you are interested in this story, you might be interested in others from The Journal Gazette. Go to www.journalgazette.net/newsletter and pick the subjects you care most about. We'll deliver your customized daily news report at 3 a.m. Fort Wayne time, right to your email.

Business

  • OPEC seen unlikely to cut output despite oil glut
    VIENNA (AP) — OPEC oil ministers meeting in Vienna today are in a bind. Prices are plunging — and in the short term, the cartel may not be able to do much about it.
  • Toyota recalls more cars for air bag problems
    TOKYO (AP) — Toyota Motor Corp. recalled more than 40,000 vehicles in Japan today as part of a worldwide scare over defective air bags and officials are investigating a new type of air bag problem that could lead to further recalls.
  • Obama's immigration move disappoints businesses
    WASHINGTON (AP) — President Barack Obama's executive actions on immigration left out some of the business community's top priorities, disappointing business leaders who might have stepped up to defend his policies in the face of Republican
Advertisement
Associated Press
Culinary Director Barry Frish, left, and owner and manager Brad Holtzman of Taquitoria in New York are gearing up for the Super Bowl.

NY restaurants aim to score

Super Bowl sparks frenzy of feasts, events

The Super Bowl won’t touch down in New Jersey until next month, but the New York restaurant scene already is rolling out the turf carpet.

The city with the endless appetite for great food is going all out for the big game, mounting a culinary spectacle in keeping with the over-the-top nature of the event.

“We go crazy for things,” says Kate Krader, Food and Wine magazine’s restaurant editor and a lifelong New Yorker. “But I’m kind of astonished at the level of things people are doing.”

Exhibit A – The 50 Yard Lounge. At the intersection of Madison Square Garden and Penn Station, the 50 Yard Lounge will offer what amounts to a five-day food and wine festival with athletes. Heated roof decks, tented plazas and restaurants will showcase themed menus from top New York chefs while current and former NFL players mingle with diners.

In some of the many chef-and-athlete demonstrations, Michelin-starred chef Michael White will teach Football Hall of Famer Cris Carter to make pasta. And celebrity butcher Pat LaFrieda will show three-time Super Bowl champion Matt Light how to break down meat.

“It’s about New York City chefs, New York City music, and about experiencing the Super Bowl in New York City,” says Lonny Sweet, founder of marketing agency The Connect Group and creator of the event. “I felt I had an opportunity to show what makes this city so great.”

Super Bowl XLVIII also will give rise to Forty Ate, a pop-up steakhouse created by hospitality giant Danny Meyer where VIP tables will cost $50,000 – food and drink included.

Commissioned from Meyer by the National Football League and hosted in the Renaissance New York Times Square Hotel, the restaurant will serve burgers, steak and pasta with a view of “Super Bowl Boulevard,” which is a section of Broadway converted into a street fair featuring a giant toboggan run.

A more modest offering will be found in Brooklyn, where the charity Taste of the NFL will hold its annual fundraiser to combat hunger. The event, which costs $700 per ticket, will bring former players as well as chefs including Tertulia’s Seamus Mullen and “Cake Boss” Buddy Valastro to the Brooklyn Cruise Terminal.

Meanwhile, all across the city, independent restaurants from the famous to the obscure are getting in on the game. A.G. Kitchen on the Upper West Side will enlarge its famous Cubano, stretching the roast pork-ham-and-cheese sub to 6 feet long.

“It gets away from the Italian subs people are used to,” says restaurant co-owner Spencer Rothschild. “All of New York is being transformed. Every restaurant should find a way to step up.”

The Asian-accented barbecue joint Fatty ’Cue is offering feasts of whole pig, brisket or lamb to eat at its two restaurants or for take-out. And Taquitoria, a Lower East Side shop that serves only the deep-fried, cigar-like tortillas called taquitos, offers 40-piece boxes of Buffalo chicken taquitos throughout football season. On game day, says owner and manager Brad Holtzman, they expect to do 99 percent of their business for takeout.

Across the bridge in Brooklyn, the chicken-and-waffle restaurant Sweet Chick will create special combinations to let diners vote with their mouths. Chicken gumbo might top a rice waffle if the New Orleans Saints make the cut, says co-owner John Seymour. Or salmon cakes might perch on a coffee waffle for Seattle.

If it’s Denver, where recreational marijuana was recently legalized, hemp will definitely be in the waffle. “I wish we could do a pot waffle, but we don’t want to get closed down,” Seymour says.

Even uber-hip Roberta’s, a vanguard of cool in the Bushwick section of Brooklyn, is mounting a Tiki bar with football-shaped calzones, cheese pretzels and “cheap pitchers.”

“To me that shows just how deep the food scene in this city is buying into the Super Bowl,” Krader says.

Advertisement