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Mars prepares for cold Super Bowl halftime show

Mars

– Everyone is in Bruno Mars’ ear about one thing when it comes to performing the Super Bowl halftime show: How will you deal with the freezing cold?

“Everyone’s putting the fear in god in me like there’s going to be a blizzard,” Mars said in a phone interview last month from Los Angeles, asking about the weather conditions in the New York-New Jersey area for his “research.”

“I’m going to wear a beekeeper suit, I don’t know,” he answered about how he will keep warm when he performs Feb. 2. “I’m not going to know until I get there. ... I’m not trying to hype myself up too much.

“I know it’s going to be cold and I just got to face it.”

The 28-year-old pop crooner will hit the stage for the Super Bowl at MetLife Stadium in East Rutherford, N.J. The singer, whose hits range from “Grenade” to “Locked Out of Heaven,” typically performs with a full band where he sings, dances and strums the guitar onstage. Mars’ performance follows Beyoncé’s electrifying set last year, where she danced tightly and sang powerfully at the big game in New Orleans.

Lee Anne Callahan-Longo, the general manager of Beyoncé’s production house Parkwood Entertainment, said performing in cold weather creates many challenges.

“It makes it harder to sing. It certainly makes it harder on a woman for choosing wardrobe. It can be really cold out there,” she said. “But I think once you get onstage and your adrenaline gets pumping, it doesn’t matter. They get in the zone. Most artists get in the zone once they start their performance. And if you’re professional, you do what you need to do.”

Katy Perry echoed Callahan-Longo’s thoughts.

“The weather affects your vocal cords and if you’re playing guitar you can’t wear mittens, you know, and your fingers are hitting these strings that are cold as well,” she said. “I’ve been in some situations where it just like dries out your voice – the cold does. It’s not where you shine your best, but you do what you have to do.”

Mars won’t be the only one performing in the cold to round-out the NFL season: the Foo Fighters and Zac Brown Band will perform on a cruise ship docked at Pier 88 in Manhattan on the Hudson River a day before the big game. The Roots, Imagine Dragons, Run DMC and Fall Out Boy will also take the stage on the ship as part of the Super Bowl festivities.

The Red Hot Chilli Peppers will perform at the Barclays Center in Brooklyn on Super Bowl Eve, and a day before, Robin Thicke and Kendrick Lamar will headline ESPN’s party on Pier 36. Mary J. Blige, John Legend, and Marc Anthony will also sing at Cipriani’s for an event by Men’s Fitness and Shape magazines, and Patti LaBelle and Donnie McClurkin will perform at Madison Square Garden for the annual Super Bowl Gospel Celebration.

Mars, who was named Billboard’s top artist of the year, said while the crazy weather conditions somewhat frightens him, he’ll pull through.

“You know what, it’s awesome. ... Even if I have to build a chimney onstage, perform around a fire, I’ll do it,” he said.

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