NEW YORK – Twitter and Comcast have signed a partnership that will let viewers access TV shows and buy movie tickets directly from a tweet, deepening the short messaging services ties to television programming.
Twitter Inc. and Comcast Corp. said last week that a new feature thats part of the deal will let customers of Comcasts Xfinity TV service tune in to programs by clicking a see it button in a tweet. In a statement, Comcast CEO Brian Roberts called it an instant online remote control.
The button will allow Twitter users who are also Comcast customers to set DVRs, tune in to shows online, on TV or on mobile devices. They also can buy movie tickets through Fandango.
Shows on NBC, USA, Bravo, MSNBC and other networks will be accessible through the see it button.
Twitters deal with the nations largest cable company comes as the company prepares for an initial public stock offering, which could occur as soon as next month.
The agreement is more expansive than the advertising partnerships Twitter has signed with TV content providers such as CBS and the NFL. But it does have an advertising component, which adds NBCUniversals properties to Twitters Amplify program.