FORT WAYNE – The naming rights for the arena inside the Allen County War Memorial Coliseum are on the market.
Reports swirled Tuesday morning about a proposal to sell the naming rights to the arena, home of the Fort Wayne Komets of the ECHL league and the Fort Wayne Mad Ants of the NBA Development League.
Randy Brown, general manager for Memorial Coliseum, confirmed that the naming rights are being shopped around and that they have been for years.
However, Brown reiterated that the naming rights will pertain only to the arena within the complex, and that the name of the complex itself will not be changed.
“The complex is the Allen County War Memorial Coliseum,” Brown said. “That’s our legal name and who we’ve been. The property is and will always be the Allen County War Memorial Coliseum.”
Brown also said that Coliseum officials have involved the Allen County Council of Veterans in the proposals to sell naming rights for the arena.
According to Brown, the council of veterans has given its blessing to do so.
So far, no deal has been put into place, Brown said, though several proposals throughout the years have been offered to various organizations.
“We do proposals all the time,” he said.
An official with Lutheran Health Network confirmed the hospital organization had been approached by Memorial Coliseum about buying the naming rights.
“Lutheran Health Network has reviewed the proposal for naming rights and determined that pursuing this type of opportunity would be inconsistent with our healthcare mission,” hospital network spokesman Geoff Thomas wrote in a statement.
“Although we strongly support the Allen County War Memorial Coliseum and those who have served our country, this initiative fails to mesh with our priority to deliver quality healthcare while being good stewards of healthcare resources.”