General Motors is throwing a party – and pickup owners are invited.
The Detroit automaker will host a local homecoming the second Saturday in September at Memorial Coliseum, officials announced Monday.
GM truck owners are passionate about their Silverado and Sierra pickup trucks, spokeswoman Stephanie Jentgen said in a statement. We want to bring these fans together and introduce them to the all-new 2014 trucks and have fun at the same time.
Chevy Silverado and GMC Sierra fans keep more than 3,400 local union members building trucks in Allen County on three shifts.
GM recently invested $275 million in new equipment and additional floor space at its Allen County assembly plant to prepare the factory to build the next-generation pickups, which received a total redesign compared to the 2013 models.
The homecoming will feature a police-escorted parade of 500 GM-made pickups in the north end of the city. Prizes will also be awarded for the oldest and newest GM trucks, the highest odometer reading and the truck that traveled the farthest to participate.
The Northern Indiana/Ohio Chevrolet Dealer Association and Tom Kelley Buick GMC have RSVPd their plans to attend. Vendors will sell food and GM accessories.
GM officials expect at least 1,500 pickups will crash the bash. Gov. Mike Pence is also expected to show, Jentgen said in an email.
The event allows people to celebrate their love of trucks.
Mark Gevaart, president of United Auto Workers Local 2209, knows of a Chevrolet Silverado that has logged more than 2 million miles.
That, he once said, is why you have loyal customers.