The Federal Reserve’s new communication strategy was supposed to make it easier to decipher the intentions of the famously secretive institution. Markets, however, seem to have missed the memo.A marketing agency that includes Vera Bradley on its client list will move ahead with plans to relocate into a 20,000-square-foot building near the bag-making company.
The investment is pegged at $4.1 million and would mean up to 27 new jobs by 2016 for Britton Marketing & Design Group, the Indiana Economic Development Corp. said Monday.
The investment is twice the amount that had been made public previously when Britton Marketing indicated it would move from 1415 Coliseum Blvd. W. to a building off Lafayette Center Road, also near General Motors’ truck assembly plant.
Jennifer Wilson, Britton Marketing’s chief financial officer, said in an email that $2 million is the minimum investment for the building, which Great Dane LLC is constructing. Additional money would be spent on furnishings and equipment.
Britton Marketing, which was founded in 2006, will lease the building but expects to exercise an option to purchase it in five to 10 years, Wilson said.
Susan Britton, a co-founder of Britton, said in December that the relocation would double its space and mean 10 additional jobs. The company employs 29, the Fort Wayne-Allen County Economic Development Alliance said Monday. Wilson said Monday that adding the 27 other jobs over four years has always been part of the long-term plan.
The mostly full-time jobs would include graphic designers, creative director, production artists, writers, editor/proofers and account services staffers. Minimum pay would be about $25,000, Wilson said, while top salary range is confidential “but easily six figures.”
Open positions will be posted on WorkOne’s website, www.indianacareerconnect.com, and on Britton Marketing’s website, www.brittonmdg.com.
Britton Marketing provides advertising and lifestyle marketing services to clients that specialize in female consumer goods. The IEDC will make available $260,000 in Economic Development for a Growing Economy tax credits and $30,000 in Skills Enhancement funds for training purposes.
The Allen County Council will consider new property tax phase-ins for the new building and equipment investment at a meeting this month.
