Promised Land is a contemporary drama from Participant Media – the company that brought us such activist movies as Fast Food Nation and North Country – about a community in the throes of the natural gas boom. But viewers expecting a morality tale about the big bad gas man and the little people he tries to frack might be in for something of a surprise.
This wispy, over-earnest movie stars Matt Damon as Steve Butler, a good corporate road warrior for a $9 billion energy company whose speciality is convincing poor farmers to lease their lucrative land for a relative pittance. Hes so good at closing – and bringing deals in under the price point – that hes up for a big promotion.
Hours later, hes taking the bus into the small dairy farming town of McKinley, Pa., where he rents a beat-up car with a co-worker, Sue (Frances McDormand). After buying some flannel shirts and work gloves, to better fit in with the locals, they begin to make their time-perfected pitches, Steve ingratiating himself with kids (Are you the owner of this place? Youre not?!), Sue talking about expanded tax bases for better schools, and both of them answering the same inevitable question about how much the land is worth.
There are a few naysayers, chiefly a local schoolteacher played by Hal Holbrook who asks inconvenient questions about soil contamination and tap water bursting into flames. Soon, Steve and Sue are faced with an interloping environmentalist in the person of Dustin Noble (John Krasinski).
Written by Damon and Krasinski from a story by Dave Eggers, Promised Land isnt a particularly arresting piece of filmmaking (its directed by Gus Van Sant in what looks like a well-meaning, left-handed project). But it benefits from one refreshing twist in a corporate villain who isnt really a villain, a man motivated not by avarice and greed, but by compassion. Steve is from a small Iowa town that was decimated when the Caterpillar plant went out of business. Dismissing the family-farm ideal as delusional self-mythology, he explains, Im not selling them natural gas; Im selling them a way back.
Promised Land is helped mightily by McDormand, who, as always, injects a jolt of welcome dry humor into every scene shes in, and Rosemarie DeWitt, as a local girl both men try to date. When these formidable actresses are on screen, Promised Land fizzes and pops; otherwise its an attractive, well-intentioned dry well.