You choose, we deliver
If you are interested in this story, you might be interested in others from The Journal Gazette. Go to www.journalgazette.net/newsletter and pick the subjects you care most about. We'll deliver your customized daily news report at 3 a.m. Fort Wayne time, right to your email.

Business

  • JetBlue adds bag fees, cuts seat spacing
    JetBlue will add bag fees and squeeze seats a bit closer together as it tries to boost profit.
  • Questions, answers about Detroit's bankruptcy
    DETROIT – A judge on Nov. 7 signed off on Detroit's plan to emerge from bankruptcy, but he didn't specify when that would happen. A specific date is expected to be discussed during a court hearing Monday.
  • Banking industry may alter ethics
    WASHINGTON – The banking industry seems to bring out dishonesty in people, a new study suggests.A team of Swiss economists tested the honesty of bank employees in a lab game that would pay off in cash if they cheated.
Advertisement
Associated Press
Ford executives show off their new Lincoln MKZ on Monday at Lincoln Center in New York. The MKZ is first of seven new or revamped Lincolns rolling out by 2015.

Lincoln’s better idea? MKZ sedan

– After years of dismal sales, Ford’s Lincoln luxury brand is reintroducing itself with a new name and a new midsize sedan.

The brand is returning to the name Lincoln Motor Co. as it launches its MKZ sedan. That was its name before founder Henry Leland sold the brand to Ford in 1922, and it was used in advertising all the way through the 1970s and 1980s, Lincoln chief Jim Farley said.

Consumer research showed that people found the name change intriguing.

“It’s a refreshing change to highlight what will be great about Lincoln going forward, which is impeccable service and really breakthrough vehicles,” Farley told The Associated Press on Monday.

The MKZ will arrive at dealerships this month. It starts at $35,925, or about the same as its archrival, the Lexus ES 350.

A hybrid version of the vehicle is the same price.

The MKZ is the first of seven new or revamped Lincolns that will go on sale by 2015.

Advertisement