SAN FRANCISCO – Google will sell a small tablet computer bearing its brand in a challenge to Amazons Kindle Fire.
The Nexus 7 is designed specifically for Google Play, the online store that sells movies, music, books, apps and other content – the things Amazon.com Inc. also sells for its tablet computer.
Both tablets have screens that measure 7 inches diagonally, smaller than the nearly 10 inches on Apple Inc.s popular iPad. The Nexus 7 will also be light – about 0.75 pound, compared with the Kindle Fires 0.9 pound. The iPad weighs 1.44 pounds.
The Nexus 7 will ship in mid-July starting at $199 – the same price as the Kindle Fire. By contrast, iPads start at $499.
Customers can begin preordering it immediately through Google Play in the U.S., Canada and Australia.
Andrew Rassweiler, an analyst with IHS iSuppli, said he suspects Google will be subsidizing the tablet to sell it starting at $199.
The Nexus 7 has more features than the Kindle, including a front-facing camera. The Kindle is believed to be roughly break even at that price.
Samsung Electronics Co. sells a tablet similar to Googles for $250.
The Nexus 7 will run the next version of Google Inc.s Android operating system, called Jelly Bean.
Google also announced a home entertainment device called Nexus Q. It sends content from your personal collection or YouTube to your existing TV and speaker systems.
You control it through a separate Android phone or tablet.
The Nexus Q, which Google is calling the worlds first social streaming device, will available in July at $299.
Google also demonstrated its futuristic, Internet-connected glasses by having parachutists jump out of a blimp hovering about 7,000 feet above San Francisco.
The audience got live video feeds from their glasses as they descended to land on the roof of the Moscone Center, the location of the conference.